Yahoo! Gets Personal With New Social and Local Experiences
Play, share, shop, eat, tweet — whatever you want to do, Yahoo! has
SAN FRANCISCO--(BUSINESS WIRE)--
Today at the Web 2.0 Summit, Yahoo! Inc. (NASDAQ:YHOO) unveiled a host
of product and content offerings to deliver consumers a more personally
relevant Web experience with new social and local features. Updates
include Twitter and Zynga integrations across Yahoo!, the global rollout
of Yahoo! Messenger Beta with new social features, the launch of
Yahoo!'s Local Offers program, and new local Search apps for taking
action right from the Yahoo! Search results page. This news follows
yesterday's launch of the Yahoo! Contributor Network, inviting people to
publish content on Yahoo!.
"Our job is to connect you with the people, places and things that
matter most to you — whether that's making a restaurant reservation,
finding a discounted tee time, or playing popular online games with
friends," said Blake Irving, executive vice president and chief product
officer, Yahoo!. "By enhancing Yahoo!'s most popular sites and services
with social experiences like Zynga and Twitter, great local content, and
a new platform for sharing your voice with the world, we're making
Yahoo! an even better place for everyone to stay entertained,
productive, and informed."
Today's announcements include the following partnerships and product
Share More With a Social Dimension Everywhere on Yahoo!
Yahoo! Messenger Beta — With the new Yahoo! Messenger Beta
available today, people can now play social games from publishers like
Zynga, ELEX and OMGPOP, share their status across networks, and view,
comment on, and "like" updates from Yahoo!
Facebook, and Twitter — all from their instant messaging client.
Interoperability with Facebook Chat also broadens the group of friends
that people can instantly connect and chat with on Yahoo! Messenger.
To get the new version of Yahoo! Messenger, visit
here and click "Download Now."
Yahoo! Contributor Network — Announced yesterday, Yahoo!'s new
platform enables people to reach an audience of millions by publishing
their creative content on Yahoo!. The Yahoo! Contributor Network is an
evolution of the Associated Content platform and will bring
contributions from more than 400,000 writers, photographers, and
videographers to the Internet's largest media destinations, including Yahoo!
Sports, and even the Yahoo!
homepage, among many others. For more information, see
Zynga — Starting this week, the first phase of integration with
Zynga will allow people to launch, play, and share Zynga's popular
games like Mafia Wars and FishVille on Yahoo! Messenger,
Toolbar, and Yahoo!
Twitter — Building on Yahoo!'s Facebook integration, people can
now also connect their Yahoo! and Twitter accounts globally to see and
share Twitter updates on the Yahoo!
Mail, and Yahoo!
Discover Local Treasures With Yahoo!
Local Offers — Yahoo! is launching its Local Offers program
with more than a dozen partners to provide a wide selection of local
deals, coupons, and other offers — from nearby spas, restaurants and
other local retailers. Currently in limited beta in the U.S., Yahoo!'s
Local Offers program will make it easy for millions of people to find
the best local deals and savings on Yahoo!. Launch partners include
Groupon, LivingSocial, Gilt City, BloomSpot, BuyWithMe, DealOn, Zozi,
CrowdSavings, Lifebooker, FreshGuide, Scoop St, Goldstar, HomeRun,
Tippr, Coupons.com, and Valpak, with more partners to come. For more
information, see related press release here.
Local Search Enhancements — Locally relevant "Quick Apps" will
empower people to find restaurants they want and take action on things
they discover in a more productive Yahoo!
Search. Apps launching later this week include a new and improved
Yahoo! Sketch-a-Search for visually zeroing in on a street or
neighborhood to find local restaurants — now available across
connected devices, including PCs, iPhones, and iPads. Other new apps
will enable easy comparisons of local restaurants and let people make
reservations through OpenTable right on the Yahoo! Search results
page. For more on these and other Yahoo! Search enhancements launching
this week, go to Yahoo.com
and search on "New Yahoo! Search."
All of these new features are built on Yahoo!'s cloud and technology
platforms, allowing for in-depth partner integrations and broad
distribution across Yahoo!'s consumer products. For example, the
integration with Zynga is enabled by the Yahoo! Application Platform
(YAP), which facilitates easy social sharing of game notifications
across Yahoo!'s massive audience.
Yahoo! (NASDAQ:YHOO) is an innovative technology company that operates
the largest digital media, content, and communications business in the
world. Yahoo! keeps more than half a billion consumers worldwide
connected to what matters to them most, and delivers powerful audience
solutions to advertisers through its unique combination of Science + Art
+ Scale. Yahoo! is headquartered in Sunnyvale, California. For more
information, visit pressroom.yahoo.com
or the company's blog, Yodel Anecdotal (yodel.yahoo.com).
Yahoo! is the trademark and/or registered trademark of Yahoo! Inc.
All other names are trademarks and/or registered trademarks of their
The OutCast Agency
Erica Billups, 1-415-345-4770
Sheila Tran, 1-408-349-6455
Source: Yahoo! Inc.
News Provided by Acquire Media
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