Yahoo! Launches Comprehensive Local Offers Program
Yahoo! partners with leading local-offer providers to bring
the best deals to hundreds of millions of consumers
SUNNYVALE, Calif.--(BUSINESS WIRE)--
Yahoo!, Inc. (NASDAQ:YHOO) today announced the launch of Local Offers, a
program in which Yahoo! is partnering with leading online and offline
providers to build one of the largest and most comprehensive
repositories of local offers on the Internet. Currently in limited beta
in the U.S., Local Offers will make it easy for millions of consumers to
find, right on Yahoo!, the best local deals and savings in their area.
"The local landscape is exploding with new sources of content and
advertising, and consumers want these experiences personalized just for
them. Yahoo! is taking the complexity out of finding the great local
deals that are most relevant to their interests and needs," said Matt
Idema, vice president, Yahoo! Local. "With more than 180 million unique
visitors1 to Yahoo!'s sites in the U.S., we are uniquely
positioned to deliver our local-offer partners the massive scale and
targeting needed to reach engaged audiences, grow their businesses, and
drive foot traffic to local merchants."
Yahoo! is launching its Local Offers program with more than a dozen
partners to provide a wide selection of local deals, coupons and other
offers — from nearby spas, restaurants and other local retailers. These
partners will benefit from Yahoo!'s unique ability to reach the right
consumers in the right setting in meaningful numbers. Launch partners
include Groupon, LivingSocial, Gilt City, BloomSpot, BuyWithMe, DealOn,
Zozi, CrowdSavings, Lifebooker, FreshGuide, Scoop St, Goldstar, HomeRun,
Tippr, Coupons.com, and Valpak. More partners are to come.
"Consumers are inundated with offers, both online and off. I think a
service that aggregates several different special deals sources will
give consumers great deals and make the marketplace much more
transparent," said Karsten Weide, research vice president, Digital Media
& Entertainment, at IDC. "For partners in such a service, the audience
reach of a large partner will give them a lot of much needed
Yahoo!'s Local Offers program is open to all deal providers, including
local "deal of the day" partners and traditional direct-marketing
partners, offering them an effective way to target offers and reach
engaged audiences. In the near future, Yahoo! will extend the reach of
its Local Offers program, making it available to more consumers
throughout the US.
1. comScore Media Metrix, October, 2010
Yahoo! is an innovative technology company that operates the largest
digital media, content, and communications business in the world. Yahoo!
keeps more than half a billion consumers worldwide connected to what
matters to them most and delivers powerful audience solutions to
advertisers through its unique combination of Science + Art + Scale.
Yahoo! is headquartered in Sunnyvale, California. For more information,
or the company's blog, Yodel Anecdotal (yodel.yahoo.com).
Yahoo! is the trademark and/or registered trademark of Yahoo! Inc. All
other names are trademarks and/or registered trademarks of their
Partner Quotes in Support of Yahoo!'s Local
"This partnership provides us with an excellent opportunity to engage
the Yahoo! community with the same great deals that are available
through LivingSocial," said Tim O'Shaughnessy, CEO and co-founder of
LivingSocial. "As Yahoo! users enjoy interacting within their local
communities, they can take advantage of outstanding deals on all the
services and experiences LivingSocial offers in their area -- from
restaurants and spas, to travel and outdoor adventure."
"Working with Yahoo! will allow us to offer targeted Gilt City
experiences to Yahoo!'s impressive local audience," said Nate
Richardson, president of Gilt City. "This partnership builds on the
strength of Gilt City as we expand into more markets."
"This partnership enables our merchants to reach a highly targeted
audience at scale to deliver luxury lifestyle offers," said Jasper
Malcolmson, CEO, BloomSpot. "With Yahoo!, this is an opportunity for
millions of consumers to discover incredible getaways and unique local
experiences from Bloomspot."
"Clearly, shoppers and businesses alike have embraced the
community-buying model and we envision huge growth potential in 2011 and
beyond," said Cheryl Rosner, CEO, BuyWithMe. "It's more than connecting
the right shoppers with the best local businesses in their city. It's
about helping people discover and better enjoy their communities while
providing businesses with new and repeat loyal customers."
Yahoo! Global Communications
Zealous Wiley, 1-408-431-9466
Source: Yahoo!, Inc.
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