Yahoo! Launches Weekend Edition, a New Weekend Destination on Yahoo! News
Sponsored by Buick, Weekend Edition offers content for the weekend
audience, including an original video program
SUNNYVALE, Calif.--(BUSINESS WIRE)--
Yahoo! (NASDAQ:YHOO) and Buick today unveiled Weekend Edition on Yahoo!
News, a new weekend program offering compelling original video
and relevant editorial content, programmed for the weekend audience.
Weekend Edition (http://weekendedition.news.yahoo.com)
will help Buick reach and engage the Yahoo! News audience of more than
90 million monthly visitors by integrating the Buick brand in a
premium-content environment.
"With Weekend Edition, we've established a destination that features
lighter lifestyle-oriented news programming, which we already know is
more popular with our weekend audience," said Mark Walker, vice
president and head of Yahoo! News. "This program also aligns perfectly
with Buick's target demographics and brand attributes, which makes Buick
an ideal partner for Weekend Edition."
Weekend Edition programming will cover a wide range of topics, including
travel and leisure, culture, family, and healthy living. In addition to
featuring content from across the Yahoo! network and from Yahoo!'s
content partners, Weekend Edition will be anchored by an original video
series with several high-profile hosts, including:
-
Dominique Dawes, a three-time Olympic gymnast who contributed to
Yahoo! Sports as an analyst and correspondent from the Olympic Games
in China and Vancouver
-
Harry Hurt, an award-winning journalist and author of six books and
the Executive Pursuits column in The New York Times, for which he
hosted related Web videos
-
Jim Brasher, host of the new series "Way of Life" that will air on The
Discovery Channel's international outlets
Buick will be seamlessly integrated into the Weekend Edition experience
in a way that aligns with its goal of providing people with
content that enriches and broadens their view of the world and keeps
them ahead of the curve. One element of the integration is a branded
segment, "Discovered by Buick," at the end of every video, which will
relate to the content of the video.
Weekend Edition will live on Yahoo! News and be promoted across the
Yahoo! network.
"By working with innovative media partners, Buick is able to connect
with consumers through their favorite news and entertainment sources,"
said Craig Bierley, director, Buick GMC Advertising and Sales Promotion.
"As the exclusive sponsor of Yahoo!'s new Weekend Edition, we look
forward to millions of people discovering the all new Buick Regal
performance sedan."
Yahoo! has a long history of developing and distributing original
premium programming that seamlessly incorporates advertiser messages
into creative content that engages consumers and meets marketer
objectives. Yahoo!'s successes in the original programming and branded
entertainment space include: "Primetime in No Time," the most watched
original program online; "Tech Ticker," the most watched finance show
online; and "Who Knew?", which recently became the most
successful original program to launch on Yahoo!, with more than 40
million streams in the first four months.
About Buick
Buick is a modern luxury brand offering vehicles with sculpted designs,
luxurious interiors with thoughtful personal technologies, along with
responsive-yet-efficient performance. Buick is attracting new customers
with its portfolio of award-winning models, including the Enclave
crossover, LaCrosse sedan and Regal sport sedan. The new Buick Verano
compact sedan and a small crossover will join the portfolio in the next
few years. Buick's sales continue to increase in North America, and it
remains a best-selling brand in China, with continuing record growth.
Learn more about Buick cars and crossovers at www.buick.com,
on Twitter @buick
or at www.facebook.com/buick.
About Yahoo!
Yahoo! is an innovative technology company that operates the largest
digital media, content, and communications business in the world. Yahoo!
keeps more than half a billion consumers worldwide connected to what
matters to them most and delivers powerful audience solutions to
advertisers through its unique combination of Science + Art + Scale.
Yahoo! is headquartered in Sunnyvale, California. For more information,
visit pressroom.yahoo.com
or the company's blog, Yodel Anecdotal (yodel.yahoo.com).
Yahoo! is the trademark and/or registered trademark of Yahoo! Inc. All
other names are trademarks and/or registered trademarks of their
respective owners.
Yahoo! Global Communications
Brian Nelson, 1-408-349-6113
bnelson@yahoo-inc.com
or
Buick
Communications
Dayna Hart, 1-313-300-9660
Kelly Wysocki,
1-313-378-6640
Source: Yahoo! Global Communications
News Provided by Acquire Media
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