Yahoo! Debuts "MLB.com Full Count" — A New Digital Baseball Experience
Available now: Daily live in-game programming, video highlights
and best-of-moments only on Yahoo! Sports and MLB.com
SUNNYVALE, Calif.--(BUSINESS WIRE)--
Yahoo! Inc. (NASDAQ:YHOO), the premier digital media company, today
announced the debut of MLB.com Full Count, a new online video offering
produced and powered by MLB.com in partnership with Yahoo! Sports that
lets fans follow live Major League Baseball action throughout the
remainder of the regular season. MLB.com Full Count is available
exclusively on Yahoo! Sports and MLB.com.
MLB.com Full Count features live look-ins to key plays and pivotal
moments and in-progress video highlights from around the league, as well
as statistical data and historical footage relevant to the day's action.
Additionally, fans can pause the live action or navigate back to content
from earlier in the video stream to catch up on events from earlier in
the day. MLB.com Full Count also includes an embedded Twitter feed for
tracking MLB.com insiders, Yahoo! baseball reporters, expert analysts
choosing upcoming live looks and social media activity buzzing around
live MLB games.
"This product continues our seven-year relationship with MLB.com and
builds on our leadership as the No. 1 general sports site online," said
Ken Fuchs, vice president, Yahoo! Media Network. "MLB.com is one of our
most innovative partners, and they have delivered a product that will
provide avid baseball fans a fast-paced daily destination to follow
their teams and the biggest games, players and moments as well as unique
video and integrated solutions for our advertising partners."
"We have built Full Count to deliver MLB highlights to fans as they
happen in a user-friendly, media-rich environment," said Kenny Gersh,
senior vice president, business development, MLB.com. "We are pleased to
continue to bring MLB content to Yahoo!'s massive audience."
MLB.com Full Count expands the Yahoo! Sports platform, offering
advertisers the best sports portfolio online and providing the
opportunity for marketers to align their brands with premium video
content to target the most passionate baseball fans throughout North and
Latin America.
In 2012, MLB.com Full Count will cover the entire regular season
beginning with the first full day of games. It also will expand
distribution to mobile and tablet devices and further integrate scores,
news, social media and fantasy baseball information. Pursuant to the
agreement signed earlier this summer, MLB.com also is providing Yahoo!
access to daily highlights from every game.
About Yahoo!
Yahoo! (NASDAQ:YHOO) is the premier digital media company, creating
deeply personal digital experiences that keep more than half a billion
people connected to what matters most to them, across devices and around
the globe. And Yahoo!'s unique combination of Science + Art + Scale
connects advertisers to the consumers who build their businesses. Yahoo!
is headquartered in Sunnyvale, California. For more information, visit
the pressroom (pressroom.yahoo.com)
or the company's blog, Yodel Anecdotal (yodel.yahoo.com).
Yahoo! is the trademark and/or registered trademark of Yahoo! Inc. All
other names are trademarks and/or registered trademarks of their
respective owners.
About Major League Baseball Advanced Media
Established in June 2000 following a unanimous vote by the 30 Major
League Baseball club owners to centralize all of Baseball's Internet
operations, MLB Advanced Media LP (MLBAM) is the interactive media and
internet company of Major League Baseball. MLBAM manages the official
league site, www.MLB.com,
and each of the 30 individual Club sites to create the most
comprehensive Major League Baseball resource on the Internet. MLB.com
offers fans the most complete baseball information and interactivity on
the web, including up-to-date statistics, game previews and summaries,
extensive historical information, online ticket sales, baseball
merchandise, authenticated memorabilia and collectibles, fantasy games,
live full-game video webcasts and on-demand highlights, live and
archived audio broadcasts of every game, Gameday pitch-by-pitch
application, around-the-clock hosted and specialty video programming and
complete blogging capabilities. MLB.com offers more live events on the
Internet than any other website in the world.
Follow Yahoo! Sports on:
Facebook: https://www.facebook.com/yahoosports
Twitter: http://twitter.com/#!/YahooSports
Yahoo! Communications
Lisa Goodwin, 1 (408) 349-1075
lgoodwin@yahoo-inc.com
Source: Yahoo! Inc.
News Provided by Acquire Media
Close window | Back to top
Delicious
Digg
Facebook
LinkedIn
Twitter
Mixx
Yahoo! Buzz