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Yahoo! to Sell Display Advertising for Walmart.com
As the Exclusive Portal Reseller of Walmart.com Display
Advertising, Yahoo! Enables Walmart.com to Bring New Value to Online
Customers and Marketing Opportunities to Advertisers
NEW YORK, Jun 04, 2008 (BUSINESS WIRE) -- Yahoo! Inc. (Nasdaq:YHOO), a leading global Internet company and one of the most trafficked Internet destinations worldwide, today announced a strategic, multi-year relationship for online display and video advertising with Walmart.com. This agreement enables Walmart.com to leverage Yahoo!'s advertising platform to present new offers to online customers. Yahoo! also becomes the exclusive portal to resell Walmart.com's display inventory.
Yahoo! will bring its extensive network of leading brand advertisers to Walmart.com and serve as the primary marketing and sales channel for the site's display and video advertising. Yahoo! will also apply its industry-leading ad-serving, targeting and inventory management capabilities to power ad pricing, targeting, delivery and reporting for Walmart.com. The site will ultimately become a participant in AMP! from Yahoo!, the recently announced advertising management platform that will become available to publishers later this year.
"This announcement builds on our strategy to be the partner of choice for leading brands looking to engage more customers with compelling offers online," said Todd Teresi, senior vice president of the Yahoo! Publisher Network. "By combining Walmart.com's leading position as a multi-channel retailer with our industry-leading display advertising sales and ad management technology and sales force, we will be able to provide advertisers with the easiest, most effective way to deliver targeted, relevant marketing messages to Walmart.com shoppers."
Marketers will be able to take advantage of Yahoo! and Walmart.com's partnership in the online retail category later this month. For more information on Walmart.com advertising opportunities, contact your Yahoo! Sales representative or visit http://advertising.yahoo.com.
About Yahoo!
Yahoo! Inc. is a leading global Internet brand and one of the most trafficked Internet destinations worldwide. Yahoo! is focused on powering its communities of users, advertisers, publishers, and developers by creating indispensable experiences built on trust. Yahoo! is headquartered in Sunnyvale, California.
About Wal-Mart Stores, Inc.
Every week, millions of customers visit Wal-Mart Stores, Supercenters, Neighborhood Markets, and Sam's Club locations across America. The company and its Foundation are committed to a philosophy of giving back locally. Wal-Mart (NYSE:WMT) is proud to support the causes that are important to customers and associates right in their own neighborhoods, and last year gave more than $296 million to local United States communities. To learn more, visit http://www.walmartstores.com, http://www.walmart.com, or http://www.walmartfoundation.org.
SOURCE: Yahoo! Inc.
Yahoo! Inc. Emily Fox, 408-349-8150 emilyf@yahoo-inc.com or Walmart.com Ravi Jariwala, 650-837-5141 rjariwala@walmart.com
Copyright Business Wire 2008
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