SANTA CLARA, Calif. -- Feb. 1, 1999 -- Elevating Yahoo!® Auctions to a new level, Yahoo! Inc. (NASDAQ: YHOO), a leading global Internet media company, today opened the doors to its premier auction area. Through Yahoo! Auctions (http://auctions.yahoo.com), an online person-to-person marketplace, registered Yahoo! users have an opportunity to experience the traditional world of high-profile auction houses from the comfort of their computers.
Working with Butterfield & Butterfield, one of the world's leading auctioneers and appraisers of fine arts, collectibles, memorabilia and antiques, Yahoo! Auctions now provides Yahoo!'s millions of users with a dedicated area to view properties from the galleries of Butterfield & Butterfield. Beginning today, Yahoo! users can puruse and register to bid online on a rich variety of items appraised and authenticated by this globally-renowned auction house.
"Yahoo! Premier Auctions is an ideal forum to bring the authenticity and tradition of the world's most reputable auction houses to Yahoo! users, from avid collectors and auction enthusiasts to our growing community of online commerce participants," said Tim Brady, vice president of production and executive producer, Yahoo! Inc. "Through the new area, we are leveraging Butterfield & Butterfield's existing audience of collectors and strengths as an established auction house with Yahoo!'s powerful distribution platform to deliver an interactive auction experience and offer people a foray into the world of premier auctions, an inventory of unique and rare collectibles, and a suite of online auction tools."
"Working with Yahoo! Auctions, we are joining the experience and history of one of the most established names in the auction world together with the expertise of one of the Internet's most recognized brands to offer an online auction experience unlike any other," said George Noceti, senior vice president, Internet Auction Services, Butterfield & Butterfield. "The Web offers Butterfield & Butterfield a perfect medium to extend the valuable solutions we offer to sellers, existing customers, and the burgeoning online auction audience. By leveraging our existing model, we can provide additional merchandising vehicles to our sellers, ensure buyers bid on authenticated objects of art, and deliver to a global Web audience properties that are interesting and often hard to bid on in the offline world."
Making it Easy to Find the Hard to Find The Yahoo! Premier Auctions area is designed to help people make the most of their online commerce experience. Visitors have access to a vast array of high-end collectibles and can also register to bid on legendary lots offered by Butterfield & Butterfield. To participate in the Butterfield premier auctions, visitors will first want to register with Yahoo! Auctions at http://auctions.yahoo.com. Within the new area, users can preview high-quality properties that have been authenticated by Butterfield experts, learn more about the auction format, experience online Butterfield auction events, and more.
That's Live Entertainment In addition to opening the Premier Auctions area, Yahoo! Auctions today announced an agreement with LiveBid.com, a pioneer in live event-based auctions, to enable online users to experience an Entertainment Memorabilia sale hosted by Butterfield & Butterfield. On February 15-16, this Entertainment Memorabilia event debuts as the first Butterfield & Butterfield auction to offer visitors a unique opportunity to listen, watch and/or bid real-time online, along with bidders at Butterfield's Los Angeles gallery, on a rare collection of spectacular Hollywood memorabilia.
To participate in this historic Butterfield & Butterfield auction, visitors can go to Yahoo! Auctions at http://auctions.yahoo.com. The live Internet auction will assure seating for tens of thousands of participants to watch or bid in the event online. Interested participants are encouraged to visit early. The deadline to register for online participation in the Entertainment Memorabilia Auction is Feb. 12, 1999. The registration deadline for those interested in attending the event at the B&B gallery in Los Angeles is Feb. 15, 1999.
Prior to Butterfield's Entertainment Memorabilia sale, Butterfield specialist and department director Michael Schwartz will celebrate the highlights of this upcoming auction, answer questions about entertainment memorabilia and give tips on buying these exceptional collectibles with a live appearance on Yahoo! Chat (http://chat.yahoo.com) on Thursday, February 11, at 10:00 p.m. ET/ 7:00 p.m. PT.
Tools of the Trade
Using the premier auction service, avid collectors as well as general Web users have direct access to Yahoo!'s expansive array of commerce, communications and community tools and services. Visitors can view upcoming auction events and purchase Butterfield catalogues detailing the properties available for Butterfield & Butterfield's fine art auctions through Butterfield's Web site at http://www.butterfields.com. Collectible in their own right, the illustrated catalogues detail the history, age, condition, and size as well as estimated value for each of the rare and important must-haves.
In addition, through Yahoo! Chat Butterfield & Butterfield will offer ongoing discussions with auction specialists to share insight on special auction events and explore the world of premier auctions.
Founded in 1865 in San Francisco, Butterfield & Butterfield is one of the world's oldest and largest auction houses, specializing in the appraisal and sale of fine art, antiques and objects in all collecting categories. Butterfield & Butterfield has galleries in San Francisco, Los Angeles and Chicago, and regional offices across the country and in Europe.
About Yahoo! Inc.
Yahoo! Inc. is a global Internet media company that offers a branded network of comprehensive information, communication and shopping services to millions of users daily. As the first online navigational guide to the Web, www.yahoo.com is a leading guide in terms of traffic, advertising, household and business user reach, and is one of the most recognized brands associated with the Internet. The company's global Web network includes 18 world properties. Yahoo! has offices in Europe, the Asia Pacific and Canada, and is headquartered in Santa Clara, Calif.