Yahoo! Launches Yahoo! En Español

Spanish Language Web Guide Features Spanish Programming and Resources for the Global Spanish Speaking Community

SANTA CLARA, Calif. -- June 8, 1998 -- Yahoo! Inc. (NADSAQ: YHOO) today launched Yahoo! en español (http://espanol.yahoo.com), a Spanish language Web guide for Spanish speakers around the world. Yahoo! en español features a directory of Spanish language Web sites from 20 Spanish speaking countries as well as news, business, sports and entertainment information. Yahoo! en español is the 14th site in Yahoo!'s global network of World Yahoo!s, including UK & Ireland, France, Germany, Norway, Denmark, Sweden, Italy, Canada, Australia & New Zealand, Korea, Japan, Asia and, most recently, Chinese.

Yahoo! en español is designed to appeal to native speakers of one of the most widely spoken languages in the world. According to the 1997 World Almanac and Book of Facts, Spanish is the third most spoken language in the world with more than 400 million total speakers. A study from the international advertising agency Saatchi & Saatchi reports that usage of the Internet is growing faster in Latin America than anywhere else in the world &endash; Net usage in the area has increased nearly 8 times between 1995 and 1997. The report also projects that the number of Spanish-speakers using the Internet will rise from 8.1 million (Latin America, 5.9; U.S. Spanish-speakers, 0.8; Spain, 1.4) in 1997 to 37.2 million (Latin America, 31.1; U.S. Spanish-speakers, 2.4; Spain, 3.1) in the year 2000.

"Yahoo!'s World sites bring together the most relevant content for specific geographic Yahoo! audiences around the world, and connects these audiences to our global network of properties," said Heather Killen, vice president, international at Yahoo!. "Because the Spanish-speaking population is global and not limited to one geographic region, Yahoo! has combined general interest and regional Web content in Spanish into one guide to address the many needs and interests of this diverse audience. At the same time, we have designed Yahoo! en español to reflect the marked regional flavors of the Spanish language by allowing users to search for the terms most familiar to them in each region's vocabulary."

Yahoo! en español launches with more than 5,000 Web sites in Spanish. The new Web guide is organized into 14 categories with Web sites from 20 Spanish speaking countries and many other nations. The entire guide is hand catalogued by Yahoo!'s expert team of native Spanish-speaking Yahoo! en español surfers. The richness of the Spanish language is taken into account when sites are categorized so individuals can find what they are looking for by using their local idiomatic words and phrases. For example, a user in Mexico or Venezuela might look for information on computers by searching for "computadoras," while a user in Spain might search for "ordenadores" to find the same information. Both users will find what they are seeking using the phrases with which they are most comfortable.

Categories include topics that are of interest to the global community of Spanish speakers, such as Economia y negocios (economy and business), Deportes y ocio (sports and recreation) and Medios de comunicacion (media communications). Yahoo! en español also features Spanish news feeds from the leading news organization Associated Press. Sports, entertainment and business news can also be found within specific categories in the Yahoo! en español directory. Additionally, users interested in La Copa Mundial (the World Cup) can check out the latest news on the games in Spanish (http://soccer.yahoo.com/wc98es/).

Advertising Opportunities

As with all of Yahoo!'s global properties, Yahoo! en español offers advertisers an ideal opportunity to reach targeted audiences within Latin America, as well as the bilingual Spanish speakers in the United States. Yahoo! en español's charter sponsors at launch include Adobe Systems Pty Ltd.; Cityview.com; El Sitio Internacional; Ericsson Mobile Phones Region Latin America; Hiway Technologies; IBM, a global advertising partner; Mexicana Airlines (Mexicana de Aviación); Mother Nature's General Store; and Oracle Corp.

About Yahoo!

Yahoo! Inc. (NASDAQ:YHOO) is a global Internet media company that offers a network of branded Web programming, serving millions of users daily. As the first online navigational guide to the Web, www.yahoo.com is the single largest guide in terms of traffic, advertising, household and business user reach, and is one of the most recognized brands associated with the Internet. Yahoo! Inc. provides targeted Internet resources and communications services for a broad range of audiences, based on demographic, key-subject and geographic interests. Yahoo! is headquartered in Santa Clara, Calif.