Press Release |
Press Release |
Press Release |
NEW YORK, Jun 04, 2008 (BUSINESS WIRE) -- To help merchants drive footsteps and sales, Yahoo! Inc. (Nasdaq: YHOO) today announced the launch of the Yahoo! Circular Program, enabling retailers for the first time to deliver personalized newspaper circulars directly to consumers across the Yahoo! network based on their interests.
Retailers will now be able to reach potential shoppers among Yahoo!'s 140 million monthly unique U.S. audience(1) more efficiently and with greater precision than ever before by harnessing Yahoo!'s Smart Ads technology which automatically generates customized advertising based on users' preferences. The program is intended to supplement existing newspaper-based marketing programs for retailers by delivering other key benefits like incremental reach, cost efficiency, flexibility in regional pricing and product availability, as well as the opportunity to deliver advertising throughout the week - not just on Sundays when circulars appear most often.
"The largest driver of in-store traffic for retailers has traditionally been the print circular, and the Yahoo! Circular program is designed to enhance that," said Steven Feuling, category development officer for Yahoo! Inc. "Harnessing our deep insight into user interests, Yahoo! can help retailers speak to consumers on a level that is more personal and engaging by putting just the right products and marketing messages in front of an interested shopper at just the right time."
As part of the program, Yahoo! Circulars will be powered by content from ShopLocal, the leader in multi-channel shopping and advertising services. ShopLocal helps retailers drive in-stores sales by converting their local print promotions and Sunday circulars into engaging and dynamic online formats. Yahoo! will take these localized promotions one step further by presenting personalized promotions to consumers across the breadth of the Yahoo! Network.
"The online circular has been a huge success with our clients and their customers," said Vikram Sharma, CEO of ShopLocal. "Enabling our clients to distribute their circulars with Yahoo! in a personalized manner and with increased reach, will offer the retail industry unprecedented opportunities."
Yahoo! has used its Smart Ads platform in other categories such as Travel and Autos, and has recently tested the technology with a select group of retailers nationwide. The company plans to expand the entire Yahoo! Circular Program to additional retailers in the coming months.
About Yahoo!
Yahoo! Inc. is a leading global Internet brand and one of the most trafficked Internet destinations worldwide. Yahoo! is focused on powering its communities of users, advertisers, publishers, and developers by creating indispensable experiences built on trust. Yahoo! is headquartered in Sunnyvale, California. For more information, visit pressroom.yahoo.com.
About ShopLocal
ShopLocal, the leader in multi-channel shopping and advertising services, offers a complete suite of innovative solutions that connect advertisers and consumers - online and in-store. ShopLocal's industry-leading SmartProduct business solutions (SmartCircular, SmartMedia, SmartDelivery and SmartCatalog) enable more than one hundred of the nation's top retailers, including Target, Best Buy, Home Depot, CVS, Albertsons and Sears, to deliver highly interactive, targeted and localized promotions to shoppers via the Internet, mobile phones and any other digital environment.
The Company's consumer shopping site www.ShopLocal.com is the Web's leading multi-channel comparison shopping site, providing consumers with choice and control in their shopping experience by presenting millions of timely online and in-store offers on one easy to use site. ShopLocal.com powers multi-channel shopping for hundreds of major newspapers, online yellow pages and shopping sites, including Los Angeles Times, Arizona Republic, Miami Herald, Superpages.com, Switchboard and Local.com. ShopLocal is owned by Gannett Co., Inc. (NYSE: GCI), Tribune Company and The McClatchy Company (NYSE: MNI). For more information, visit http://www.aboutshoplocal.com.
(1) ComScore Media Metrics, April 2008
SOURCE: Yahoo! Inc.
Yahoo! Lauren Meller, 646-213-6103 lmeller@yahoo-inc.com or Yahoo! Stephan Pechdimaldji, 408-349-6583 stephanp@yahoo-inc.com
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