Succeeding at Your Yahoo! Business
By Frank F. Fiore, Linh Tang
Published: 06/06/2006
Fiore and Tang publish another edition on Yahoo! Business, on how to customize a Yahoo! Store using the basic elements of the popular web design program Dreamweaver. It shows the three different types of Yahoo! Stores, from how they are formed to how to sell the products or services you offer. Other sections illustrate processes such as marketing a Yahoo! Store, acquire and retaining customers, establishing hiring processes and setting up a successful accounting system.

Starting a Yahoo! Business For Dummies
By Rob Snell
Published: 03/27/2006
In this book, Rob Snell shares his Yahoo! Store secrets for planning, building, and managing an online store. Rob Snell's own Yahoo! Store experience began by moving his parents' pet store online and tripling its business. Now he has an online consulting service as well as a popular blog about the creation and maintenance of a Yahoo! Store business. Learn how to profit from keywords, handle credit card payments, find out what's hot in other stores, maximize your marketing efforts, and much more.

Launching Your Yahoo! Business
By Frank F. Fiore, Linh Tang
Published: 03/24/2006
Fiore and Tang co-wrote this helpful guide on how to launch a Yahoo! Business, which helps you do everything from creating a business plan to using basic marketing strategies to promote your business to managing a Yahoo! store. It also includes tips and warnings on how to avoid common pitfalls, as well as links to web resources for additional information.

Glory Road: My Story of the 1966 NCAA Basketball Championship And How One Team Triumphed Against the Odds And Changed America Forever
By Dan Wetzel, Don Haskins
Published: 01/01/2006
Glory Road is the inspiring autobiography written by Hall of Fame college basketball coach Don Haskins, with Yahoo! Sports national columnist Dan Wetzel. It tells the moving story of one of the most respected coaches of all time and a living legend who once started five black players in a renowned game against nationally top-ranked University of Kentucky during a time when college basketball was completely segregated.

All In: Poker Night Lessons for Winning Big at Your Career
By Geoff Graber, Matthew Robinson
Published: 11/01/2005
General Manager of Yahoo! Games Geoff Graber explains how you can apply your poker skills to the world of business - and gain the edge that will help you rake in the big pots. This book offers insight into the similarities between business and poker, and explains that winning in both "games" demands an understanding of human psychology, an educated foundation in the game itself, and the courage to go all in.

Runnin' Rebel, Shark Tales of "Extra Benefits," Frank Sinatra and Winning It All
By Jerry Tarkanian, Dan Wetzel
Published: 10/28/2005
This revealing, heartbreaking, and sometimes hilarious autobiography of Jerry Tarkanian - the legendary former coach of the UNLV Runnin' Rebels was written with Yahoo! Sports national columnist Dan Wetzel. The book reveals the skeletons in the closet of the NCAA and some of the biggest names and programs in college basketball over the past 35 years, as well as the full story behind Tarkanian's many battles with the NCAA.

Yahoo! Hacks
By Paul Bausch
Published: 10/17/2005
This book shows you how to use, expand, personalize, and tweak Yahoo! in ways you never dreamed possible. Whether you are interested in becoming a power searcher, news monger, super shopper, or innovative Web developer, Yahoo! Hacks provides the tools to take you further inside Yahoo! and all its properties.

Ping!: The Yahoo! Messenger Guide to All Things IM
By Angela Gunn
Published: 08/11/2005
Targeted towards the teen market, this book reveals everything a user needs to know about Yahoo! Messenger. It includes tips, tricks, shortcuts, secret emoticons, funny conversations and stories, and other ways to make the most of your message sessions.

Yahoo! SiteBuilder for Dummies
By Richard Wagner
Published: 08/09/2005
This book covers the basic steps of using SiteBuilder as a simple solution to developing a Web site and hosting it with Yahoo!'s hosting service. The CD-ROM offers a full, working version of the software as well as an entire suite of templates to help get started designing any type of site.

The Likeability Factor: How to Boost Your L-Factor and Achieve Your Life's Dreams
By Tim Sanders
Published: 04/05/2005
This book is a follow-up to Tim Sanders' best selling book Love is the Killer App. Sanders, a Yahoo! leadership coach, offers a valuable look at the four personality traits he says contribute to a person's likeability - friendliness, relevance, empathy and "realness." He explains that people who are well liked are more apt to get what they want out of life than those who are disliked.

PHP5 and MySQL Bible
By Tim Converse
Published: 04/01/2004
Yahoo! engineering manager Tim Converse uses his extensive Web experience to deliver this comprehensive book, explaining all the basics of PHP5 and MySQL. Converse covers everything from getting started to developing applications, and explores the reasons why users need PHP and MySQL.

High Performance MySQL: Optimization, Backups, Replication, Load Balancing & More
By Jeremy Zawodny, Derek J. Balling
Published: 04/01/2004
Yahoo!'s Jeremy Zawodny is co-author of this book written for MySQL administrators who already use Unix system monitoring tools. This book explains the basics of benchmarking, the nuances of indexes, and the stages of processing a query. It also suggests hardware configurations that provide better performance for large-scale applications, covers procedures for automatically copying data to multiple servers, and presents strategies for minimizing downtime in the event of hardware failure.

Macromedia Flash MX 2004 Game Programming
By Craig Murray, Justin Everett-Church
Published: 11/01/2003
Yahoo!'s Justin Everett-Church co-authors this book which serves as a tool to create game-like applications with Web programming, and offers a complete programming solution of tips and techniques for programmers of all levels who want to learn how Flash technology can be used to create games.

On Staffing: Advice and Perspectives from HR Leaders
By Nicholas Burkholder, Preston J. Edwards, Libby Sartain
Published: 10/01/2003
Yahoo!'s Senior Vice President of Human Resources, Libby Sartain, co-authored this book on innovative business initiatives HR leaders are using to assess and maximize people potential. The book analyzes the practices that work, offers strategies for dealing with rapidly changing business and hiring environments, and helps HR leaders prepare for the changes and challenges to come.

Love Is the Killer App: How to Win Business and Influence Friends
By Tim Sanders, Pete Sanders, Gloria T. Sanders, Martha J. Sanders
Published: 07/01/2003
A Yahoo! leadership coach, in this book, Tim Sanders explains how nice, smart people can win business and influence friends by sharing generously. Since then, the book (and Sanders' energetic and nonstop promotion) have made this simple, powerful message a mantra for our times.

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
By Kevin Lane Keller
Published: 05/01/2003
This book answers important questions about branding by presenting the most comprehensive and detailed study of brands and brand equity to date. In his book, Keller provides unique insights into the strategies of a host of leading brands and what they are doing right and wrong. The book includes a case study of Yahoo!'s branding in the early days of the company.

HR from the Heart: Inspiring Stories and Strategies for Building the People Side of Great Business
By Libby Sartain, Martha I. Finney
Published: 03/01/2003
Yahoo!'s Senior Vice President of Human Resources, Libby Sartain, is co-author of this book revealing how you can drive a world-class HR function in your company-using both your head and your heart-while building a dynamic and successful career for yourself. The book is filled with inspiring and instructive stories from the authors' experiences at legendary companies like Southwest Airlines, Yahoo!, and others where human resources is both a corporate profitability driver and a rewarding professional experience.

PHP Pocket Reference
By Rasmus Lerdorf
Published: 11/01/2002
Written by the founder of the PHP Project, Yahoo!'s Rasmus Lerdorf, this book is both a handy introduction to PHP syntax and structure, and a quick reference to the vast array of functions provided by PHP. The quick reference section organizes all the core functions of PHP alphabetically so you can find what you need easily.

Programming PHP
By Rasmus Lerdorf, Randy Jay Yarger, Andi Gutmans
Published: 03/01/2002
Yahoo's Rasmus Lerdorf, founder of the PHP Project, is co-author of this book explaining PHP language syntax and programming techniques in a clear and concise manner, with numerous examples that illustrate both correct usage and common idioms. The book also includes helpful style tips and practical programming advice for how to become a good PHP programmer.

PHP Developer's Cookbook
By Sterling Hughes, Andrei Zmievski
Published: 12/01/2001
Yahoo!'s Andrei Zmievski co-authors this ask-oriented book intended to offer solutions to the daily problems and goals the PHP developer faces. The book covers the basics of PHP as well as more advanced development topics.

Handbook of Online Marketing Research: Knowing Your Customer Using the Net
By Joshua Grossnicke, Oliver Raskin
Published: 08/01/2000
Yahoo!'s Joshua Grossnicke and Oliver Raskin co-author this book which examines the latest techniques and trends used to conduct online research, including how to leverage existing sources, online chat-based sessions, email feedback, online focus groups, and much more. The authors also demonstrate how both large and small companies can take proven traditional market research techniques and adapt them to the Web to understand online customer needs by affordable means.

Modern Information Retrieval
By Ricardo Baeza-Yates, Berthier Ribeiro-Neto
Published: 05/15/1999
Dr. Ricardo Baeza-Yates, head of Yahoo! Research in both Chile and Spain, discusses the changes in modern information retrieval and the provision of relevant information with minimal noise. Modern Information Retrieval is the most popular textbook on search - it includes an extensive overview on all issues surrounding IR, including important milestones, algorithms, techniques, and presentation of IR results.

Permission Marketing: Turning Strangers into Friends, and Friends into Customers
By Seth Godin
Published: 05/01/1999
Former Yahoo! Seth Godin who BusinessWeek calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing" - the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it. This book introduces a fundamentally different way of thinking about advertising products and services.

Internationalization: Developing Software For Global Markets
By Tuoc V. Luong, James S. H. Lok, David J. Taylor, Kevin Driscoll
Published: 06/01/1995
Yahoo!'s Kevin Driscoll is co-author of this complete, hands-on guide to an emerging technology that lets you write truly internationalized software. It introduces internationalization, a dynamic technology that allows developers to create software that runs anywhere in the world without the need for expensive, time-consuming recompiling of source code for local language or conventions.