SUNNYVALE, Calif., Jun 30, 2008 (BUSINESS WIRE) -- Yahoo! Inc. (NASDAQ:YHOO) today announced its Summer Games lineup, which includes a new website, mobile and search products to help follow the Games, as well as several new programming and product sponsors. The new website from Yahoo! Sports (http://sports.yahoo.com/olympics) will provide up-to-the minute coverage from Yahoo! Sports' editorial team, videos and photos. In addition, fans can use their mobile phones to stay on top of the competition and Yahoo! Search will also allow fans to find information on the Games within search results, via a custom in-page shortcut. This year Yahoo! has tied together its offerings for fans and advertisers to explore its numerous platforms related to the Games.
"Whether on the computer or on the go, Yahoo! will give fans timely and compelling coverage of this year's Games," said James Pitaro, general manger of Yahoo! Sports. "Yahoo! has been in training for months to ensure we're ready to deliver the Summer Games to our users."
Yahoo! Sports' Beijing Coverage
Yahoo! Sports is known for providing top-quality coverage of the Games. For instance, during the 2006 Winter Games in Torino, Yahoo! Sports attracted more unique users each week than any other online site(1). The tradition continues this year. Yahoo!'s award-winning editorial staff will cover the Games from Beijing, China, and has also teamed up with several Olympians to provide a unique perspective and analysis, including:
-- 1992 Silver Medalist and long jump record holder Mike Powell
-- 1996 Gold Medalist and gymnast Dominique Dawes
-- 2006 Silver Medalist and snowboarder Gretchen Bleiler
In addition to the editorial team, the Yahoo! Sports Summer Games site will offer fans everything they need to follow the games, including:
-- Beijing torch tracker, a tool that gives fans an opportunity to virtually follow the flame while it travels the globe
-- Summer Games Roundup, a daily video recap of top stories and information on upcoming Olympic events, hosted by Bleiler
-- The watch list, a personalization tool that lets fans track results, news and medals for their favorite countries, sports and athletes
-- Blogs, in-depth athlete pages and event schedules
No Matter Where They Are - Fans Can Take the Games With Them
This summer, Yahoo! is bringing the Games to the smallest screen for the first time. Fans can keep up-to-date on all the action - no matter what time of day it is or where they are - by visiting Yahoo!'s mobile Web site (m.yahoo.com/2008games). From their mobile phones, fans will be able to track the medal count, get the latest news, see photos and read the latest commentary on the Games from Yahoo!'s experts.
"The Games are taking place halfway around the world in Beijing this summer and while you want to be first to know what's happening, you can't stay up all night every night," said Bruce Stewart, vice president and general manager, Connected Life Americas, Yahoo!. "Now you can grab the phone from your pocket during the day or sleep with your mobile phone on your nightstand - which you know you do anyway - and simply visit Yahoo!'s mobile Web site to instantly get in the know."
Advertisers Win With Yahoo!
Yahoo! continues to be the partner of choice for world class advertisers aiming to reach highly sought after audiences, including the more than 20 million users that visit Yahoo! Sports each month. Yahoo! Sports will provide partners such as Chevy and Bank of America with the opportunity to support coverage of the world's premier sports event. Yahoo!'s advertising partners include:
-- The Beijing torch tracker, supported by Super 8, the global economy lodging chain.
-- Chevy, the world's largest automaker, co-presenting Yahoo! Sports' coverage, including the daily video update Summer Games Round Up, the Medals Section and Medals Module.
-- Bank of America, one of the world's largest financial institutions and official bank sponsor of the U.S. Olympic Team, supporting Yahoo! Sports' Summer Games news web show.
-- Comcast, the nation's leading provider of cable, entertainment and communications products and services, supporting the Yahoo! Sports Results Section.
Search and Find the Gold
Leading up to and during the Games, fans can use Yahoo! Search to find timely answers for all things related to the Games. Yahoo! Search will feature Games specific Yahoo! Shortcuts to help consumers find the schedule of events, news, medal tallies, athlete scores and much more -- right at the top of the search page.
Yahoo! Inc. is a leading global Internet brand and one of the most trafficked Internet destinations worldwide. Yahoo! is focused on powering its communities of users, advertisers, publishers, and developers by creating indispensable experiences built on trust. Yahoo! is headquartered in Sunnyvale, California. For more information, visit pressroom.yahoo.com.
Olympic, Olympiad, the Olympic rings, Faster Higher Stronger, Citius Altius Fortius, Beijing 2008 and related marks are owned by the International Olympics Committee, the Chinese Olympic Committee, the Beijing Organizing Committee for the Games of the XXIX Olympiad, or their related entities. Yahoo! Sports is neither endorsed by nor affiliated with any of these entities.
(1)comScore Media Metrix Custom Study, February 2006
SOURCE: Yahoo! Inc.
Yahoo! Sports Nicol Addison, 310-907-2834 email@example.com or Yahoo! Connected Life Nicole Leverich, 408-349-5583 firstname.lastname@example.org
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