Yahoo! En Español Launches Kid-Friendly Yahoo! Para Niños

Features Include Educational and Entertainment Content for Kids, Pre-Teens, Parents and Teachers

Coral Gables, FL -- March 13, 2003 -- Yahoo! en español (www.yahooenespanol.com), a leading Spanish-language Internet portal, today announced the launch of Yahoo! Para Niños (http://espanol.paraninos.yahoo.com), a special stand-alone section for children that includes a directory of child-friendly internet sites, interactive games and educational tools for parents and teachers. The new site represents Yahoo! en español's commitment to providing safe, age-appropriate content and Internet services for children. Following guidelines of the Children's Online Privacy Protection Act (COPPA), Yahoo! Para Niños will feature relevant content in a safe and fun environment catering to the needs of the growing Hispanic youth market. According to the 2000 U.S. Census, Hispanic children are now the largest young minority group in the United States. The number of Latinos under the age of 18 increased 59% between 1990 and 2000 to 12.3 million, surpassing the 10.6 million children and teens identified as "non-Hispanic Black."

"Today's children are growing up in the information age, and the Internet is a useful tool that can help parents and educators reach out and communicate with them," said Jorge Consuegra, General Manager, Yahoo! en español. "Yahoo! Para Niños is designed to encourage kids to become more familiar with the Internet though a safe, fun, educational and entertaining site where they, their parents and their teachers can feel comfortable."

Yahoo! Para Niños will feature:

• Directorio de Paginas
  A list of kid-friendly sites by category.
• Guia
  A section for parents and educators that provides educational tools for teaching about the Internet. This section also features materials for teachers on classroom subjects such as math and reading, enabling them to create their own lesson plans.
• Sitios Destacados
  Two sites-of-the-week selected by Yahoo! en español's editorial team providing kids with useful websites catering to their needs and interests.
• Chiste del Dia
  A daily riddle and Q&A section. Kids can submit their own jokes and riddles for possible posting on the site.
• Juegos
  Allows kids to play games with other users, in a secure environment. Although games are interactive, there is no ability to chat between players.
• Polls
  The site will also include polls where children can vote on a variety of interesting subjects relevant to kids' issues. Yahoo! para niños is mirrored by its English-language cousin -- Yahooligans! Launched in 1996, Yahooligans is one of the most used sites in K-8 classrooms and a leading online resource for kids, parents and teachers offering a safe, educational and entertaining experience online. Yahoo! para niños and Yahooligans!

About Yahoo! en español
Yahoo! en español (www.yahooenspanol.com), one of the 25 worldwide properties of Yahoo! Inc., features Spanish-language Web programming relevant to Spanish-speaking users in the U.S. and around the world.

About Yahoo!
Yahoo! Inc. (Nasdaq: YHOO - News) is a leading provider of comprehensive online products and services to consumers and businesses worldwide. Yahoo! is the No. 1 Internet brand globally and the most trafficked Internet destination worldwide. Headquartered in Sunnyvale, Calif., Yahoo!'s global network includes 25 world properties and is available in 13 languages.

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