Yahoo! Takes Fans "Beyond Gold" with Summer Games Campaign
700 Million People Around the Globe Will Get Breaking News and
Interactive Coverage During the London 2012 Games — Across Every Screen
SUNNYVALE, Calif.--(BUSINESS WIRE)--
Yahoo!, the technology powered media company, will bring together
consumers and advertisers from around the world to celebrate the London
Summer Games with some of the most comprehensive, social, interactive,
and personal experiences to date, across every screen.
Anchored with Yahoo! Sports, Yahoo!'s "Beyond Gold" coverage will
provide its 700 million global users, in dozens of languages and
regions, with original video programs, breaking news, photos, expert
analysis from gold medal Olympians and award-winning Yahoo! Sports
writers, unique editorial series, fantasy games and engaging second
"Yahoo! has been the No. 1 online destination for Olympics coverage
since 2006, proving to be the place for users to gather and follow the
biggest events," said Ken Fuchs, VP of Global Media for Yahoo! & Head of
Yahoo! Sports, Men's and Games. "London 2012 will be a showcase for 24/7
reporting, across all screens, and Yahoo! is investing to deliver
powerful experiences for our users and advertisers. Our unique
storytelling combined with innovative new products will help establish
new memorable moments as they happen for 700 million fans around the
Yahoo!'s coverage of the London Summer Games will bring the events to
life across multiple screens, using cutting-edge digital platforms and
beautifully rendered design formats:
Yahoo! Hub: Anchored in Yahoo! Sports, the Yahoo! Hub
dedicated to the coverage of the Games is available and optimized for
PC, mobile and tablet browsers. Fans will have access to breaking
news, major headlines, daily recaps and photos, on-the-ground
reporting, and expert analysis of the most exciting moments, ensuring
they never miss a beat regardless of where they are. "London Pick'em,"
a prediction-style game, will allow fans to challenge their friends
and compete against fellow Yahoo! users from 27 countries around the
world. The Flickr Group "Yahoo!'s Coverage of London 2012" will
feature original photos submitted by Flickr members depicting the
worldwide excitement of the Summer Games at viewing parties and other
scenes surrounding the events.
IntoNow from Yahoo!: A second screen TV experience gives fans
the ability to enjoy up to the minute synchronized content featuring
medal counts, images from the games, schedules and athlete bios
automatically synchronized with the Summer Games on the TV along with
additional social experiences, including Twitter content from
personalities at the games, and trivia.
Sportacular from Yahoo!: A special tab on this favorite sports
app offers personalized and easy access to teams, players, and
leagues, allowing fans to get updates, stats and news on specific
events and medal counts on the go.
Connected TV: Integrated into the Yahoo! Sports TV app, Beyond
Gold for Yahoo! Connected TV is an on-screen experience for people
watching the Summer Games and offers news, scores, medal counts,
photos and videos right on the TV screen.
Search Direct Displays: Leveraging Yahoo! Sports editorial and
real-time search data, Yahoo! Search will offer customized
multi-screen direct displays across APAC, EMEA and North America,
including medal counts, breakout athletes and popular teams.
Yahoo! previously announced its Summer
Games programming efforts across the Yahoo! Media Network, on the Yahoo!
hub dedicated to coverage of the Games, and on Yahoo!
Sports, the No. 1 global sports destination online with over 96
million unique visitors a month.* Yahoo!'s coverage includes original
video programs, expert analysis from gold medal Olympians Dan O'Brien
(track and field), Summer Sanders (swimming), Shannon Miller
(gymnastics), the award-winning team of writers from Yahoo! Sports,
social integration programs, and for the first time Yahoo!'s
Memorable Moments editorial series to celebrate the most
iconic moments from the history of the Summer Games filmed across
continents featuring amazing stories — from the glories of emotional
wins to the tragedy of Munich through the lens of dozens of gold medal
winning athletes and those that were there.
Since the Turin Games in 2006, Yahoo! Sports has been the No. 1 online
destination for coverage of the Games. In Vancouver, Yahoo! Sports was
No. 1 across all major categories with 32 million unique visitors,
delivering significantly more engagement as well than other network
coverage.** During the 2008 Beijing Games, Yahoo! Sports reached 38.5
million unique visitors, again setting the bar for both time spent and
overall users — with more than 12 million more users than its nearest
The Yahoo! "Beyond Gold" editorial and marketing efforts will drive
deeper engagement and traffic to the Yahoo! Media Network across
multiple platforms. The range of digital platforms also provides Yahoo!
advertisers with an array of custom and unique opportunities to
communicate with fans . As a result of Yahoo!'s media leadership, scale
and reach, a significant number of high profile brands have created
campaigns around the London Summer Games across Yahoo!'s four screens,
in various cases with global activation.
Yahoo! is a technology powered media company, creating deeply personal
digital experiences that keep more than half a billion people connected
to what matters most to them, across devices and around the globe. And
Yahoo!'s unique combination of Science + Art + Scale connects
advertisers to the consumers who build their businesses. Yahoo! is
headquartered in Sunnyvale, California. For more information, visit the
or the company's blog, Yodel Anecdotal (yodel.yahoo.com).
Yahoo! is the trademark and/or registered trademark of Yahoo! Inc. All
other names are trademarks and/or registered trademarks of their
Olympic, Olympiad, the Olympic rings, Faster Higher Stronger, Citius
Altius Fortius and related marks are owned by the International Olympics
Committee, the London Organizing Committee of the Olympic Games and
Paralympic Games, or their related entities. This site is neither
endorsed by nor affiliated with any of these entities.
*ComScore World Metrix May 2012
**ComScore World Metrix February 2010
***ComScore World Metrix August 2008
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50345529&lang=en
Annie Rohrs, 646-213-6175
News Provided by Acquire Media
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