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Yahoo! Appoints Cammie Dunaway Chief Marketing Officer
Veteran Brand Builder and Innovative Marketer Named to Lead Global Marketing Initiatives
SUNNYVALE, Calif. - June 4, 2003 - Yahoo! Inc. (Nasdaq: YHOO), a leading global Internet company, today announced the appointment of Cammie Dunaway as chief marketing officer. Dunaway will be responsible for leading Yahoo!'s worldwide branding as well as driving the company's product marketing initiatives. She will oversee all consumer, enterprise and partnership marketing initiatives, from product planning and positioning to execution of customer acquisition and retention strategies for Yahoo!'s premium and subscription services. Dunaway will report to Chief Operating Officer Dan Rosensweig and will assume her role in late June.
"Cammie is a classically trained marketer who brings a consumer-centric approach that makes her the ideal candidate to lead our global brand operations," said Rosensweig. "She brings a proven track record in building leading brands, leading large and successful teams and a deep understanding of what makes consumers tick. As a long-time Internet proponent amongst her marketing peers, Cammie appreciates the potential of this medium and we believe she'll bring great value to Yahoo's overall business."
Dunaway, 40, is a seasoned marketing executive with nearly 20 years experience in building brands, launching successful premium products and leveraging consumer research and insights. She has spent the last 13 years at Frito-Lay Company, supervising such prominent brands as Doritos, Cheetos, Lays, Ruffles and Rold Gold Pretzels. She was most recently vice president and general manager of kids and teen brands, where she managed volume and profit growth on a $3.5 billion portfolio and leveraged the Internet to reach this enigmatic demographic. She rebuilt Doritos.com and redirected the brand's Super Bowl media funds toward interactive marketing to fuel increased sales.
Dunaway's other Frito-Lay roles included vice president of national accounts customer development and field support; region vice president for the Pacific Northwest, which was named Frito-Lay's best performing region during her tenure; region vice president designate in New Jersey; and various product management roles. Prior to joining Frito-Lay, Dunaway held advertising account management and analyst roles at Howard, Merrell & Partners, Inc. and The Martin Advertising Agency.
"Yahoo! has built an amazing brand with strong global recognition and incredible good will," said Dunaway. "This is a wonderful opportunity to build upon the company's reputation and lead the team that is integrating the brand into consumers' lives and making it essential for its customers. I hope to combine my evangelism for the Internet with my passion for the consumer to help the Yahoo! brand realize its greatest potential."
Functions that will report to Dunaway include brand marketing, international marketing and sales development, consumer and direct marketing, marketing solutions and customer care.
Dunaway holds a B.S. in business administration from the University of Richmond and an M.B.A. from Harvard Business School. She was named as one of the 100 top marketers by Advertising Age Magazine and oversaw the Doritos "Bold and Daring" advertising campaign, which was named the top campaign for 2001 by American Advertising Association. She is also currently being featured in the Internet Advertising Bureau's "Superheroes" campaign for her efforts to champion interactive advertising as critical part of traditional media planning.
About Yahoo!
Yahoo! Inc. is a leading provider of comprehensive online products and services to consumers and businesses worldwide. Yahoo! is the No. 1 Internet brand globally and the most trafficked Internet destination worldwide. Headquartered in Sunnyvale, Calif., Yahoo!'s global network includes 25 world properties and is available in 13 languages.
Yahoo! and the Yahoo! logo are registered trademarks of Yahoo! Inc.
All other names are trademarks and/or registered trademarks of their respective owners.
Press Contacts:
Nissa Anklesaria, Yahoo! Inc., (408) 349-7738, nissa@yahoo-inc.com
Mike Lynam, Fleishman-Hillard, (415) 318-4109, lynamm@fleishman.com