Press Release |
New Offering Complements Wide Selection of Yahoo! Products and Services For Users Moving to Broadband
Yahoo! Plus Bundles Premium Content, Communications Products, Safety and Security Tools, and Individualized Broadband Features
New Offering Complements Wide Selection of Yahoo! Products and Services For Users Moving to Broadband
SUNNYVALE, Calif. - December 8, 2003 - Yahoo! Inc. (Nasdaq: YHOO) today announced that it will be introducing Yahoo!® Plus, a premium Web experience aimed at consumers and households transitioning from dial-up to broadband. Yahoo! Plus combines communications and security essentials with entertaining content - all in a user environment that is completely individualized for each member of the household. The service will launch later this month, and is priced starting at $5.95 per month with a 90-day free trial.
"With the addition of Yahoo! Plus, no other company can match the breadth of tools and services - or the value - that Yahoo! is able to deliver to our hundreds of millions of users, " said Jim Brock, senior vice president of Communications and Consumer Services, Yahoo! Inc. "Yahoo! Plus expands the array of products - from our award-winning free Web-mail to SBC Yahoo! DSL, a full-featured broadband service - that Yahoo! delivers to consumers seeking a better Internet experience."
Yahoo! Plus enhances any Internet connection by giving consumers superior communications tools, essential safety and security features and informative and entertaining broadband content, and a completely personalized experience, all at a highly compelling price point. The service integrates the strengths of the Yahoo! network, including the company's industry-leading suite of premium offerings.
"Consumers moving to broadband often revisit their existing Internet service relationships, and are looking for a range of new options based on their unique needs," Brock added. "They also have the added assurance that, with Yahoo! Mail, a premium version of which is integrated into Yahoo! Plus, they can maintain the same email address for life, no matter what ISP they use. With Yahoo! Plus, consumers really can 'have it all' - the best Internet experience at a price that delivers a superior value."
Yahoo! Plus - providing consumers with superior value
Yahoo! Plus encompasses a customizable browser and home page, and will incorporate a suite of the best Yahoo! tools and services, including:
Yahoo! Plus also offers a suite of safety and security features, including:
Further, Yahoo! Plus contains a wide variety of leading communications products, including:
The package also incorporates entertainment content, including:
About Yahoo!
Yahoo! Inc. is a leading provider of comprehensive online products and services to consumers and businesses worldwide. Yahoo! is the No. 1 Internet brand globally and the most trafficked Internet destination worldwide. Headquartered in Sunnyvale, Calif., Yahoo!'s global network includes 25 World properties and is available in 13 languages.
Yahoo! and the Yahoo! logo are registered trademarks of Yahoo! Inc.
All other names are trademarks and/or registered trademarks of their respective owners.
Media Contacts:
Helena Maus, Yahoo! Inc., 408-349-7085, helena@yahoo-inc.com
Alexa Waltz, Fleishman-Hillard, 415-318-4110, waltza@fleishman.com